Chances are that if you are using a CRM system, you have heard the buzz about CPQ.  Configure, Price, Quote (CPQ) is not necessarily a new term, but the technology around it has evolved into the revenue game changer.

Many companies use CRM software in order to manage their sales process, however, according to recent research conducted by CSO Insights and Accenture, CRM software has not made a significant impact on revenue, win rates, and sales cycles, with less than 20% of the companies using it seeing positive revenue impact.

CPQ is the new weapon that is advancing revenue growth and...