The interactive online buying experience is becoming a part of our day to day purchasing experiences. Car manufacturers have been relying on this interactive; “build your model” feature for quite some time. Another early adopter of this technology was the fast food pizza industry. When was the last time that you actually called your local store to order a pizza? As consumers, we have been introduced and adopted the “build your own” retail experience.
These innovative ways to shop on a personal level are slowly influencing the manufacturing industry . . .Read More