Manufacturers and businesses, like elections, have for too long relied on an expert's voice to guide decisions and predict how the winds would shift in their favor. There was an allowance for expert driven decisions because every business operated this way. That meant every business could tolerate a certain number of poor decisions and continue to survive. But as big data is taking hold and decisions are being predicted based on information, the number of poor choices a business can make is quickly dropping. The analysis and subsequent decisions that used to be acceptable is leading to increasingly poorer performance relative to their competitors. Businesses that guess cannot survive in this analytical marketplace.
Not a believer yet? Consider this . . .Read More