As a distributor, whether that is industrial products, HVAC, electrical or building products, you have new challenges to face as the next generation of buyer comes to the counter. This next generation of buyer has grown up differently than you customers of the past and they have different expectations.
Buyers today want choices and customization, off the shelf and generic does not excite them nor are they willing to have loyalty to you if you just supply commodities. If they do business with you, can you provide them a broad portfolio of solutions configured the way they want?
Buyers today expect visualization. They have grown up with computers that present high resolution displays so they can experience life virtually. Can you present your products in such a way that they are stimulated to buy?
Buyers today areRead More